ProjectBrand Identity

Modern Chemistry, a Boots own brand Brand Identity 2026
Associated creatives
Tags
Description
A close-up studio photograph highlights the upper half of a sleek metallic grey cosmetic squeeze tube. The container is detailed with minimalist geometric branding, featuring the word MODERN set inside an inverted triangle and CHEMISTRY displayed on a rectangular shape below. Soft, diffused lighting creates subtle vertical sheen and delicate shadow gradients along the matte surface. The product is framed centrally against a clean, uniform light grey seamless background.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Skincare
Color
Silver (metallic) (90%)
Background
Grey Seamless, Education Building
Context
E-commerce / Product