ProjectBrand Identity

Modern Chemistry, a Boots own brand Brand Identity 2026
Associated creatives
Tags
Description
A close-up commercial portrait of an East Asian woman applying facial serum. She holds a glass dropper near her cheek while cradling a frosted bottle in her other hand. Soft directional light defines her features against a smooth gradient backdrop. Graphic type overlays display the Modern Chemistry brand identity for Boots.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Skincare
Background
Gradient
Context
Advertising Campaign