ProjectBrand Identity

Modern Chemistry, a Boots own brand Brand Identity 2026
Associated creatives
Tags
Description
A close-up studio photograph of a woman holding a rectangular Modern Chemistry product box against her shoulder and cheek. The subject wears a simple white top strap, with her dark hair swept back to emphasize her neck and profile. The grey-toned packaging displays clear typography for Niacinamide and Ginseng Water. Soft, diffused lighting creates gentle contours across the subject's skin and the packaging against a minimal, cool-toned backdrop.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Skincare
Color
Taupe (50%)
Off-Black (30%)
Pure White (20%)
Background
Grey Seamless
Context
Advertising Campaign