Logo
  • Home
  • ·Media
  • ·Merlette Pre Fall 2025 Campaign by Polly Brown
Brand
Merlette
ProjectPre Fall 2025 Campaign
Model Atherton Grace Johnson wades through splashing ocean waves wearing a dark floral printed dress with sheer puff sleeves.

Merlette Pre Fall 2025 Campaign 2025

Associated creatives

Polly Brown
Polly BrownPhotographer
Roxane Danset
Roxane DansetFashion Editor/Stylist
Atherton Grace Johnson
Atherton Grace JohnsonModel

Tags

atherton grace johnsonatherton grace johnson in oceanwoman in floral dresswoman wading in waterfloral puff sleeve dressfloral midi dresspuff sleeve dressdark floral dresswet floral dress

Description

Model Atherton Grace Johnson wades through breaking ocean waves in an image from the Merlette Pre Fall 2025 Campaign, photographed by Polly Brown and styled by Roxane Danset. She wears a dark floral midi dress featuring sheer puff sleeves and gathers the wet hem in her hand as seafoam splashes around her legs. Captured in soft natural daylight, the composition highlights the fluid texture of the wet fabric against the rushing coastal water.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

Designer Fashion

Color

Navy (70%)

Background

Ocean

Context

Advertising Campaign