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McMaster Museum of Art turquoise branding wall with bold typography and abstract Matisse graphic on an urban street.

McMaster Museum of Art Brand Identity 2021

Associated creatives

Description

This project showcases the brand identity for the McMaster Museum of Art, designed by Underline Studio. A large turquoise wall installation spans an urban street setting, featuring bold black typography alongside a colourful abstract graphic reminiscent of Matisse's work. The street-level architectural composition contrasts clean graphic design with the weathered grey concrete and pink buildings of the surrounding environment. Natural daylight illuminates the exterior installation, emphasizing the vibrant turquoise background and crisp lettering.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Mint (70%)

Jet Black (30%)

Background

Street

Context

Advertising Campaign, Out of Home (OOH)