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BrandMcMaster Museum of Art
ProjectBrand Identity
Black leather gallery benches in front of a white wall with minimalist typographic signage for McMaster Museum of Art

McMaster Museum of Art Brand Identity 2021

Associated creatives

Underline Studio
Underline StudioGraphic Design

Tags

gallery benchesblack leather benchesleather benchesmuseum interiormuseum signagetypographic branding

Description

This image showcases the brand identity and interior wayfinding designed by Underline Studio for the McMaster Museum of Art. Two modern black leather benches with metal legs are positioned symmetrically against a pristine white partition wall. Clean, bold typographic elements including museum branding and directional text for elevators are displayed on the wall. The warm wooden flooring contrasts with the stark white background and black furnishings. The composition reflects a clean, institutional aesthetic with precise alignment and minimal distraction.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Digital Media & Publishers

Color

Jet Black (60%)
Pure White (40%)

Background

Gallery

Context

Website / Web