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BrandMcMaster Museum of Art
ProjectBrand Identity
Bold yellow brand identity graphic featuring black typographic lettering spelling MMA with parentheses enclosing the central M.

McMaster Museum of Art Brand Identity 2021

Associated creatives

Underline Studio
Underline StudioGraphic Design

Tags

brand identity graphicbrand identitygraphic designmma typographymma logotypography

Description

This graphic design piece presents the brand identity for the McMaster Museum of Art, created by Underline Studio. The composition centres on bold black typography spelling MMA, with curved parentheses enclosing the central letter M. The clean, minimalist layout is set against a vibrant yellow background, creating a high-contrast visual statement. The design employs a graphic aesthetic with precise lines and flat colour fields.

Style

Commercial, Square, Graphic

Techniques

Typography, Vector

Color

Golden Yellow (100%)

Background

Solid Colour

Context

Advertising Campaign, Website / Web