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  • ·Max Mara Spring 2024 Campaign Editorial by Craig McDean
BrandMax Mara
ProjectSpring 2024 Ad Campaign
Two models posing in matching camel and yellow tailored outfits with leather handbags inside a brutalist building.

Max Mara Spring 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Magnus Berger
Magnus BergerCreative Director
Craig McDean
Craig McDeanPhotographer and Film Director
Felice Nova Noordhoff
Felice Nova NoordhoffModels
He Cong
He CongModels
and Karolina Spakowski
and Karolina SpakowskiModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Breuer building
Breuer buildingLocation

Tags

two female models posingfemale modelsmodels posingcamel tailored jacketcamel jacketyellow jacketleather handbaghandbag

Description

This Spring 2024 ad campaign image for Max Mara was photographed by Craig McDean inside the brutalist architecture of the Breuer building. The photograph features models Felice Nova Noordhoff and He Cong styled by Tonne Goodman in coordinated tonal looks of camel and yellow tailoring, complete with strappy high-heeled sandals and structured leather handbags. The lighting is warm and directional, accentuating the rich fabric textures and crisp lines of the garments. Hair was styled by Orlando Pita with makeup by Diane Kendal and manicures by Megumi Yamamoto.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Camel (50%)
Golden Yellow (40%)

Background

Office

Context

Advertising Campaign