Max Mara Spring 2024 Ad Campaign 2024

Description

Max Mara presents an editorial portrait from their Spring 2024 ad campaign, captured by photographer and film director Craig McDean. The frame features a model captured from behind, wearing a sophisticated backless olive dress with delicate strap details, styled by Tonne Goodman. She wears dark strappy high heels and stands posed against a textured brutalist concrete interior wall at the Breuer building. Hair is styled in a sleek low bun by Orlando Pita, complemented by makeup by Diane Kendal and manicures by Megumi Yamamoto under the creative direction of Ian Griffiths and Magnus Berger.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign