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  • ·Max Mara Spring 2024 Ad Campaign Editorial Portrait
BrandMax Mara
ProjectSpring 2024 Ad Campaign
Two female models in neutral tone apparel posing inside a brutalist concrete building for Max Mara Spring 2024 campaign

Max Mara Spring 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Magnus Berger
Magnus BergerCreative Director
Craig McDean
Craig McDeanPhotographer and Film Director
Felice Nova Noordhoff
Felice Nova NoordhoffModels
He Cong
He CongModels
and Karolina Spakowski
and Karolina SpakowskiModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Breuer building
Breuer buildingLocation

Tags

two female models posingfemale modelstwo womenMax Mara ad campaign

Description

This image for the Max Mara Spring 2024 ad campaign features two female models posing confidently inside the brutalist architecture of the Breuer building. The model on the left wears a textured neutral knit sweater with matching shorts and strappy dark heels while holding a small leather handbag. The model on the right stands slightly forward in a structured silk blouse and tailored trousers with utility details, paired with similar strappy heels. The composition utilizes clean horizontal lines against raw textured concrete walls and dark tiled flooring. Craig McDean directed the photography, styled by Tonne Goodman with creative direction from Ian Griffiths and Magnus Berger.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Chocolate (40%)

Background

Concrete Texture

Context

Advertising Campaign