Max Mara Spring 2024 Ad Campaign 2024

Description

This image is part of the Max Mara Spring 2024 Ad Campaign, photographed by Craig McDean with creative direction by Magnus Berger and Ian Griffiths. The campaign features models Felice Nova Noordhoff, He Cong, and Karolina Spakowski styled by Tonne Goodman. Captured inside the Brutalist architectural setting of the Breuer building, the scene showcases two female models posing against textured concrete walls beneath an array of circular pendant lights. The styling is elevated and refined, featuring a sweeping patterned floral gown alongside a crisp white blouse and flowing dark trousers. The composition balances structured architectural lines with fluid haute couture apparel, emphasizing high-end craftsmanship.

Style

Editorial, Horizontal, Clean

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign