Max Mara Spring 2024 Ad Campaign 2024

Description

Max Mara presents its Spring 2024 ad campaign, captured by photographer and film director Craig McDean at the iconic Breuer building. The image features a female model styled by Tonne Goodman, wearing a long, glossy camel trench coat cinched with a dark leather belt and paired with strappy heeled sandals. The subject poses leaning casually against a rough, textured brutalist concrete wall, creating a striking contrast of modern textures and architectural lines. Hair styling by Orlando Pita and makeup by Diane Kendal complete the polished, high-fashion aesthetic.

Style

Editorial, Vertical, Earthy, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign