Max Mara Spring 2024 Ad Campaign 2024

Description

This image is part of the Max Mara Spring 2024 ad campaign, captured by photographer Craig McDean with creative direction by Magnus Berger and Ian Griffiths. Two models are positioned in a modernist interior with textured concrete walls and dark stone flooring, evoking the brutalist architecture of the Breuer building. The woman on the right wears a long blue buttoned coat belted at the waist, while the woman on the left wears a blue short-sleeved top paired with a purple midi skirt and a small dark leather handbag. Both models wear strappy brown heels, completing a polished and structured look styled by Tonne Goodman.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Showroom

Context

Advertising Campaign