Brand Identity 2024

Description

An outdoor advertising billboard displaying bold typography for the LyLo brand identity project, designed by Designworks and Devan Narsai. The large poster features prominent text reading Play Up alongside repeated LyLo wordmarks set against a deep orange background. It is mounted centrally on a textured terracotta building exterior under bright natural daylight and a clear blue sky. Sharp architectural shadows cast from lighting fixtures accentuate the clean composition and graphic contrast of the display.

Style

Horizontal, Commercial, Warm, Clean

Color

Background

Commercial Office, Clear Sky

Context

Out of Home (OOH)