LyLo

Apr 2024

LyLo’s brand identity project establishes a comprehensive visual language defined by bold typography, a vibrant color palette, and a minimalist design aesthetic. Developed by Designworks and Devan Narsai, the system encompasses everything from environmental signage and wayfinding to digital interface design and motion graphics. The project leans into clean, geometric layouts, utilizing high-contrast color pairings such as deep red, lime green, and burnt orange to anchor the brand's presence across diverse touchpoints. Whether in the form of dimensional channel lettering for interior spaces, large-format outdoor advertising, or mobile booking interfaces, the execution prioritizes functional clarity and precise alignment. Motion design plays a central role in articulating the brand's personality, with fluid animations that highlight expressive sans-serif letterforms and vector iconography. By integrating these elements across both physical and digital environments, the system presents a cohesive, modern framework for wayfinding and brand communication.

Horizontal, Commercial, Clean

Brand Film / Corporate Video