LyLo’s brand identity system centres on a minimalist graphic language designed to navigate modern commercial spaces. Developed by Designworks and motion director Devan Narsai, the project establishes a cohesive visual presence through bold typography, a high-contrast palette of lime green and deep red, and precise geometric wayfinding systems.
The execution spans both physical and digital touchpoints, integrating custom architectural signage with modular interior layouts. From outdoor billboard typography to the application’s UI design, the identity leans into clean, vector-based aesthetics. Fluid motion graphics and live-action sequences further articulate the brand language, highlighting a deliberate approach to environmental design and user-centric communication.
