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BrandLyLo
ProjectBrand Identity
Green brand identity layout showing wheelchair symbol grid lines iconography and wayfinding typography on a split background

LyLo Brand Identity 2024

Associated creatives

Designworks
DesignworksGraphic Design
Devan Narsai
Devan NarsaiMotion

Tags

wheelchair symbolwheelchair iconaccessibility symbolbrand identitywayfinding iconographyiconographywayfinding typefacedirectional graphicsgrid system

Description

Brand identity presentation sheet featuring lime green and dark green split panels with a grid layout. The left side showcases a stylized wheelchair accessibility symbol with construction guidelines and alignment marks. The right side contains sections for iconography, a wayfinding typeface displaying numbers and letters, and directional arrow graphics. The design utilizes a clean geometric aesthetic with consistent stroke weights throughout all elements.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, Vector

Color

Lime (50%)
Forest Green (50%)

Background

Solid Colour

Context

Advertising Campaign