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ProjectResort 2026 Ad Campaign
Monogram handbag with patterned silk scarf wrapped around the handle, resting on a rocky coastal shore with ocean and sky background.

Resort 2026 Ad Campaign 2026

Associated creatives

Mitch Ryan 
Mitch Ryan Creative Director
Cass Bird
Cass BirdPhotographer
James Beattie
James BeattieVideographer
Ana Beatriz Cortes
Ana Beatriz CortesModels
Noor Khan
Noor KhanModels
Sara Caballero
Sara CaballeroModels
Sascha Rajasalu
Sascha RajasaluModels
and Xinye Wang
and Xinye WangModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Stephane Lancien
Stephane LancienHair
Christine Corbel
Christine CorbelMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

monogram handbaghandbagsilk scarfmonogram bagpatterned scarf

Description

This commercial campaign image for Louis Vuitton's Resort 2026 collection features a structured monogram handbag placed on a weathered rock formation. A patterned silk scarf is artfully wrapped around the top handle, adding a refined touch to the luxury accessory. The background showcases a bright coastal horizon with gentle ocean waves under a clear sky. Natural sunlight illuminates the scene, highlighting the detailed textures of the canvas, leather trim, and metallic hardware. Cass Bird captured the campaign with photography that emphasizes the scenic outdoor environment.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Camel (60%)
Pure White (40%)

Background

Rocky Coast

Context

Advertising Campaign