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ProjectResort 2026 Ad Campaign
Blonde woman in a white dress seated in a beach chair holding a woven handbag with leather handles by the ocean.

Resort 2026 Ad Campaign 2026

Associated creatives

Mitch Ryan 
Mitch Ryan Creative Director
Cass Bird
Cass BirdPhotographer
James Beattie
James BeattieVideographer
Ana Beatriz Cortes
Ana Beatriz CortesModels
Noor Khan
Noor KhanModels
Sara Caballero
Sara CaballeroModels
Sascha Rajasalu
Sascha RajasaluModels
and Xinye Wang
and Xinye WangModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Stephane Lancien
Stephane LancienHair
Christine Corbel
Christine CorbelMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

blonde womanwomanblonde hairwoman in white dresswhite dresswoven handbaghandbagwicker bag

Description

Captured by photographer Cass Bird with creative direction by Mitch Ryan, this campaign image for Louis Vuitton's Resort 2026 collection features a blonde female model seated in a white frame beach chair against a coastal backdrop. The model wears a white sleeveless dress with subtle eyelet detailing and holds a structured woven wicker handbag featuring brown leather top handles and the signature LV clasp. Natural sunlight illuminates the scene, casting warm golden highlights across her hair and skin, with rocky shoreline formations and glistening ocean waves visible in the background.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Caramel (30%)

Background

Sandy Beach

Context

Advertising Campaign