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  • ·Louis Vuitton Resort 2026 Ad Campaign Coastal Editorial
BrandLouis Vuitton
ProjectResort 2026 Ad Campaign
Model wearing a white hooded tunic seated on coastal rocks while holding a large green leaf, with ocean and cliffs in the background

Louis Vuitton Resort 2026 Ad Campaign 2026

Associated creatives

Mitch Ryan 
Mitch Ryan Creative Director
Cass Bird
Cass BirdPhotographer
James Beattie
James BeattieVideographer
Ana Beatriz Cortes
Ana Beatriz CortesModels
Noor Khan
Noor KhanModels
Sara Caballero
Sara CaballeroModels
Sascha Rajasalu
Sascha RajasaluModels
and Xinye Wang
and Xinye WangModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Stephane Lancien
Stephane LancienHair
Christine Corbel
Christine CorbelMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model holding leafmodel holding banana leafmodel on rockswoman on rocksmodelwomanwhite hooded tunicwhite tunichooded tunicarchitectural handbaghandbaglarge banana leafbanana leafgreen leaf

Description

Photographed by Cass Bird with creative direction by Mitch Ryan, this campaign image for Louis Vuitton's Resort 2026 collection features a model seated on rugged rock formations overlooking a blue ocean. The subject wears a lightweight white hooded tunic and holds a large green banana leaf overhead like a parasol, alongside a structured architectural handbag. The natural outdoor lighting casts soft shadows across the coastal scene, accentuating the textures of the stone, water, and tropical foliage. The composition captures a serene, atmospheric mood set against dramatic rocky cliffs and open sea.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Forest Green (50%)

Background

Rocky Coast

Context

Advertising Campaign