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BrandLouis Vuitton
ProjectResort 2026 Ad Campaign
Model in orange bucket hat and denim overalls holding a colorful volleyball bag against an ocean backdrop

Louis Vuitton Resort 2026 Ad Campaign 2026

Associated creatives

Mitch Ryan 
Mitch Ryan Creative Director
Cass Bird
Cass BirdPhotographer
James Beattie
James BeattieVideographer
Ana Beatriz Cortes
Ana Beatriz CortesModels
Noor Khan
Noor KhanModels
Sara Caballero
Sara CaballeroModels
Sascha Rajasalu
Sascha RajasaluModels
and Xinye Wang
and Xinye WangModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Stephane Lancien
Stephane LancienHair
Christine Corbel
Christine CorbelMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

woman in orange bucket hatorange bucket hatbucket hatdenim overallsmonogram denim overallsvolleyball handbaglouis vuitton handbagwhite tank top

Description

Captured by photographer Cass Bird for Louis Vuitton's Resort 2026 ad campaign, this image features a profile view of a model standing near a beach with an ocean horizon in the background. The model wears an orange monogram bucket hat, a white tank top, and monogram denim overalls, carrying a distinctive multi-colored leather volleyball bag with twin handles. Warm natural sunlight illuminates the scene, highlighting the textures of the apparel and the vibrant tones of the accessories. The composition incorporates a bright yellow frame structure beside a net, framing the coastal environment.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Burnt Orange (30%)
Denim (50%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign