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BrandLoewe
ProjectLoewe S/S 2026 Campaign
Model wearing oversized black sunglasses and denim shorts with a white sweater tied around shoulders against a dark background

Loewe Loewe S/S 2026 Campaign 2026

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesFashion Editor/Stylist
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Director
Holli Smith
Holli SmithHair Stylist
Fara Homidi
Fara HomidiMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Valerie Weill
Valerie WeillSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Isla Johnston
Isla JohnstonActor
Talia Ryder
Talia RyderActor
True Whitaker
True WhitakerActor

Tags

woman wearing oversized sunglasseswoman wearing sunglassesoversized sunglassessunglasseswhite sweater tied around shoulderswhite sweatersweaterdenim shortsshorts

Description

This striking fashion campaign portrait for the Loewe S/S 2026 collection was photographed by Talia Chetrit, with fashion styling by Jodie Barnes and art direction by Carina Frey & Stefanie Barth. The composition features a model wearing large black sunglasses, a white sweater draped and tied around the shoulders, and distressed denim shorts. Set against a solid dark background, the image highlights sharp lighting and bold contrasts. The red Loewe logo is prominently displayed across the center right of the frame.

Style

Editorial, Vertical, Cinematic, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Denim (50%)

Background

Black Seamless

Context

Advertising Campaign