Loewe Spring 2025 Ad Campaign 2025

Description

This image from Loewe's Spring 2025 ad campaign features the signature Squeeze bag hanging delicately from a sparse pine tree branch. The composition is set against a moody, overcast sky with soft, natural daylight illuminating the supple leather texture of the bag and its gold chain handle. Large bold typography spelling Loewe sits at the top of the frame, anchoring the minimalist outdoor composition. Photographed by David Sims with styling by Benjamin Bruno and set design by Poppy Bartlett, the visual highlights luxury craftsmanship in a natural Spanish landscape.

Style

Editorial, Vertical, Commercial, Desaturated

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Overcast Sky

Context

Advertising Campaign