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  • ·Loewe Spring 2025 Ad Campaign Dress Editorial
BrandLoewe
ProjectSpring 2025 Ad Campaign
A patterned sheer dress hanging on a wooden pole amidst a misty forest background under soft, atmospheric light.

Loewe Spring 2025 Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Gemma Soriano
Gemma SorianoExecutive Producer
Taylor Russell
Taylor RussellModels
Drew Starkey
Drew StarkeyModels
and Wang Yibo
and Wang YiboModels
Benjamin Bruno
Benjamin BrunoStylist
Poppy Bartlett
Poppy BartlettSet Designer
Tavertet
TavertetLocation
Spain
SpainLocation

Tags

sheer dresspatterned dressdress on hangersheer patterned dressfloral dress

Description

This image from the Loewe Spring 2025 ad campaign, photographed by David Sims, features a patterned sheer dress suspended on a hanger outdoors in a misty forest environment. The composition is atmospheric and moody, with soft light diffusing through fog and dense woodland foliage in the background. The dress showcases intricate floral patterns and translucent fabric layers draped over a slender vertical pole. The campaign was styled by Benjamin Bruno with set design by Poppy Bartlett. Bold typography displaying the brand name appears prominently across the upper portion of the frame.

Style

Editorial, Vertical, Moody, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Cream (50%)

Background

Forest

Context

Advertising Campaign