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BrandLoewe
ProjectSpring 2025 Ad Campaign
Monochrome black and white image of a lace dress suspended outdoors in a misty forest for the Loewe Spring 2025 ad campaign.

Loewe Spring 2025 Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Gemma Soriano
Gemma SorianoExecutive Producer
Taylor Russell
Taylor RussellModels
Drew Starkey
Drew StarkeyModels
and Wang Yibo
and Wang YiboModels
Benjamin Bruno
Benjamin BrunoStylist
Poppy Bartlett
Poppy BartlettSet Designer
Tavertet
TavertetLocation
Spain
SpainLocation

Tags

lace dressdresssuspended lace dresssuspended dress

Description

This black and white advertising campaign image for Loewe features a delicate lace dress suspended on a vertical stand amidst a dense, misty forest. The composition is moody and atmospheric, with wisps of fog swirling through the dark tree trunks in the background. The lighting is soft and diffused, creating subtle gradations of grey across the textured fabric of the dress. Photographed by David Sims as part of the Spring 2025 ad campaign styled by Benjamin Bruno with set design by Poppy Bartlett.

Style

Editorial, Vertical, Monochrome, Gritty

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Forest

Context

Advertising Campaign