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  • ·Loewe Spring 2025 Ad Campaign by David Sims
BrandLoewe
ProjectSpring 2025 Ad Campaign
Wang Yibo in plaid shirt and draped trousers pointing outdoors carrying a green shoulder bag in an ad campaign by David Sims for Loewe.

Loewe Spring 2025 Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Gemma Soriano
Gemma SorianoExecutive Producer
Taylor Russell
Taylor RussellModels
Drew Starkey
Drew StarkeyModels
and Wang Yibo
and Wang YiboModels
Benjamin Bruno
Benjamin BrunoStylist
Poppy Bartlett
Poppy BartlettSet Designer
Tavertet
TavertetLocation
Spain
SpainLocation

Tags

wang yibowang yibo pointingman in plaid shirtplaid shirtdraped trousersgreen leather shoulder baggreen shoulder bagshoulder bag

Description

This image from the Loewe Spring 2025 ad campaign features model Wang Yibo photographed by David Sims in an outdoor landscape with an overcast sky. Wang Yibo wears a plaid long-sleeve shirt paired with draped beige and plaid trousers, and carries a green leather shoulder bag across the body. The composition captures the subject standing amidst sparse vegetation and trees, pointing outwards with a serious expression. Bold Loewe typography appears at the top of the frame. The campaign was styled by Benjamin Bruno with set design by Poppy Bartlett.

Style

Editorial, Vertical, Commercial, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Camel (30%)
Forest Green (20%)

Background

Overcast Sky

Context

Advertising Campaign