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BrandLoewe
ProjectPre-Fall 2025 Ad Campaign
Stéphane Bak seated on a green textured sofa wearing an orange knit sweater and black leather jacket next to a large duffel bag

Loewe Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Gray Sorrenti
Gray SorrentiPhotographer
Greta Lee
Greta LeeModels
Josh O’Connor
Josh O’ConnorModels
Stéphane Bak
Stéphane BakModels
and Yang Mi
and Yang MiModels

Tags

stephane bakblack man sitting on sofablack manman sitting on sofablack leather jacketleather jacketorange knit sweaterorange sweaterknit sweaterdenim shortsduffel bagsuede duffel bag

Description

This portrait from the Loewe Pre-Fall 2025 ad campaign features actor Stéphane Bak seated on a plush green textured sofa. Photographed by Gray Sorrenti, he wears a vibrant orange knit sweater under an open black leather jacket, paired with dark washed denim shorts. A large black and brown suede duffel bag rests on the sofa beside him. Natural light illuminates the indoor scene, with large windows looking out onto dense green foliage in the background. Bold white LOEWE typography appears across the top portion of the vertical frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burnt Orange (30%)
Jet Black (50%)
Denim (20%)

Background

Forest

Context

Advertising Campaign