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BrandLoewe
ProjectPre-Fall 2025 Ad Campaign
Josh O'Connor seated on a rumpled white textile surface beside a leather handbag, with a double exposure effect.

Loewe Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Gray Sorrenti
Gray SorrentiPhotographer
Greta Lee
Greta LeeModels
Josh O’Connor
Josh O’ConnorModels
Stéphane Bak
Stéphane BakModels
and Yang Mi
and Yang MiModels

Tags

man seated on fabricman seatedmanjosh o'connorleather handbaghandbag

Description

This image from the Loewe Pre-Fall 2025 ad campaign features actor Josh O'Connor seated against a rumpled light-colored textile background with a textured, layered aesthetic. Captured by photographer Gray Sorrenti, the composition employs a double exposure technique that blends an exterior urban landscape pattern across the subject's jacket and torso. A dark leather handbag rests on the fabric surface beside him. The word LOEWE appears in bold black typography across the upper portion of the frame.

Style

Artistic, Vertical, Grainy, Layered

Techniques

Multiple exposure, Natural light

Industries

Luxury Fashion Houses

Color

Espresso (50%)
Jet Black (50%)

Background

Fabric Texture

Context

Advertising Campaign