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BrandLoewe
ProjectPre-Fall 2025 Ad Campaign
Greta Lee posing with a black leather handbag against a textured green background for the Loewe Pre-Fall 2025 ad campaign.

Loewe Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Gray Sorrenti
Gray SorrentiPhotographer
Greta Lee
Greta LeeModels
Josh O’Connor
Josh O’ConnorModels
Stéphane Bak
Stéphane BakModels
and Yang Mi
and Yang MiModels

Tags

greta leegreta lee posingwoman in white topwhite draped topblack leather handbagblack handbagleather handbag

Description

This vertical campaign image for the Loewe Pre-Fall 2025 collection features actress Greta Lee reclining against a textured green upholstered background. She wears a draped white top and poses with one arm raised above her head while a structured black leather handbag sits prominently in the foreground. The composition is captured by photographer Gray Sorrenti, utilizing direct natural lighting that highlights the textures of the apparel and accessories. Large white typography reading LOEWE spans the top of the frame.

Style

Vertical, Commercial, Clean, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Textured Backdrop

Context

Advertising Campaign