Loewe Pre-Fall 2025 Ad Campaign 2025

Description

This image from the Loewe Pre-Fall 2025 ad campaign features actor Josh O'Connor, photographed by Gray Sorrenti. The close-up composition focuses on O'Connor wearing a heavy, textured grey wool coat while seated on a light surface that casts sharp diagonal shadows. His hand gently grips a clear glass filled with water, catching bright directional light. Large white typography reading LOEWE is overlaid across the top portion of the frame. The minimal setting and clean lighting emphasize the tactile qualities of the outerwear and the quiet, candid moment captured on set.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Solid Colour

Context

Advertising Campaign