Brand
ProjectLewis Hamilton for Cfi group

CFI Group Lewis Hamilton for Cfi group 2025
Associated creatives
Tags
Description
Formula One driver Lewis Hamilton is captured mid-run on a heavy-duty curved treadmill in a dark studio environment. He wears a black athletic tank top and dark running shorts, with tattoos visible on his arms. The background features polished dark flooring reflecting vertical glowing light tubes framing the scene. The low-key lighting setup creates high contrast and sharp shadows around the subject and the fitness equipment. This commercial portrait photograph was shot by Alan Gelati for CFI Group.
Style
Vertical, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Fitness
Color
Jet Black (80%)
Background
Black Seamless
Context
Advertising Campaign