Brand
ProjectLewis Hamilton for Cfi group

CFI Group Lewis Hamilton for Cfi group 2025
Associated creatives
Tags
Description
This portrait features Formula 1 driver Lewis Hamilton viewed from behind, standing inside a dark studio space illuminated by striking geometric rectangular light frames. He wears a black sleeveless top, showcasing detailed tattoos on his arms and braided hair tied back. The moody, low-key lighting emphasizes the clean architectural lines of the glowing background structures. Photographed by Alan Gelati for CFI Group, the composition highlights a dramatic and focused atmosphere.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Electric / EV
Color
Jet Black (70%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign