CFI Group Lewis Hamilton for Cfi group 2025

Description

Lewis Hamilton performs a rigorous battle rope workout in a dark studio setting for CFI Group, photographed by Alan Gelati. He wears a black athletic tank top and dark athletic trousers while gripping thick white battle ropes that arc across the foreground. The background features stark dark surfaces intersected by sharp, geometric red neon light lines, creating a high-contrast and intense atmosphere. Low-key lighting highlights his physical exertion and athletic form.

Style

Horizontal, Commercial, Action, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Fitness

Color

Background

Set-dressed

Context

Advertising Campaign