CFI Group Lewis Hamilton for Cfi group 2025

Description

Lewis Hamilton runs on a treadmill positioned centrally within a large, glowing cubic light frame in a dark studio setting. The high-contrast composition features stark linear illumination outlining the boundaries of the frame against a black background. The athlete wears dark athletic apparel while training on the equipment. The lighting is low-key and dramatic, accentuating the geometric structure of the installation. Alan Gelati captured this portrait for CFI Group.

Style

Horizontal, Commercial, Moody, Monochrome, Neon

Techniques

Low-key / chiaroscuro

Industries

Fitness

Color

Background

Black Seamless

Context

Advertising Campaign