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CFI Group: Lewis Hamilton for Cfi group

Brand
CFI Group
Date

Mar 2025

Description

CFI Group showcases Formula One driver Lewis Hamilton in a series of athletic portraits captured in a high-contrast, studio-based campaign. The imagery leans into a moody, low-key aesthetic that emphasizes physical exertion and architectural precision through the use of neon light installations and geometric framing. Photographed by Alan Gelati, the project utilizes chiaroscuro lighting and a desaturated palette to maintain a clean, intense atmosphere across both action and editorial portraits. The compositions frequently employ linear perspectives and metallic structures to frame the athlete, highlighting a focused visual narrative within the sports and gaming sector.

Style

Commercial, Moody

Techniques

Low-key / chiaroscuro

Color
Jet Black
Background

Black Seamless

Context

Advertising Campaign

Associated creatives

Alan Gelati
Alan GelatiPhotographer
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