KNWLS 'Baby' Fall 2025 Ad Campaign 2025

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This vertical portrait from the KNWLS 'Baby' Fall 2025 ad campaign features a model standing outdoors at dusk, captured by photographer Marc Asekhame. The subject wears a dark leather jacket with voluminous fur trim on the hood, cuffs, and hem, paired with a dark ruched skirt and knee-high boots while holding a small handbag. The moody evening lighting illuminates the scene from the side, casting soft highlights against the brick building exterior and glass architecture in the background. Art direction by Jamie Reid and styling by Georgia Pendlebury shape the atmospheric mood of the shot.