KNWLS 'Baby' Fall 2025 Ad Campaign 2025

About

This striking editorial image is part of the KNWLS 'Baby' Fall 2025 ad campaign, photographed by Marc Asekhame. The campaign features creative direction by Charlotte Knowles and Alexandre Arsenault, with styling by Georgia Pendlebury, hair by Claire Grech, and makeup by Isamaya Ffrench. Set against a dark, moody outdoor background resembling a residential building facade at dusk, the model wears a dark layered hooded top complemented by a wide studded belt and tall boots. The cinematic lighting and desaturated color grading accentuate the textures of the apparel and the dramatic atmosphere of the scene.