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Model wearing a structured black hat and studded brown dress leaning over a sofa against a blurred outdoor background

KNWLS 'Baby' Fall 2025 Ad Campaign 2025

About

This image from the KNWLS Baby Fall 2025 ad campaign, photographed by Marc Asekhame with art direction by Jamie Reid, features a model kneeling behind a modern upholstered sofa. The subject wears an avant-garde, sculptural black hat alongside a form-fitting sheer brown dress embellished with vertical rows of metallic studs, paired with glossy black knee-high boots. The soft, natural lighting highlights the textured garments and polished accessories against a softly blurred exterior garden backdrop styled by Georgia Pendlebury.

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Background

Garden

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Advertising Campaign