BrandKidSuper
ProjectFall 2025 Ad Campaign
KidSuper Fall 2025 Ad Campaign 2025
Associated creatives
TJ SawyerCreative Director
Julia DiasArt Director
Sam EdynArt Assistants
Sienna KingArt Assistants
Matthew PayneArt Assistants
and Jeremy RwakasiisiArt Assistants
The Odyssey CollectiveAgency
Elliot HensfordPhotographer
Ismah Ansari1st AD
TaranProducer
Omari PhippsModels
Saràh PhenomModels
Atlantic JohnsonModels
Selene DuggerModels
Fabian HenryModels
LorryModels
Charlotte GadekeModels
and Bo HendrixModels
Shereen ClairessaStylist
Flossie DohertyStylist Assistant
Ana VeronicaHair
Lucy BRetoucher
Touched By RachealMakeup
Julia DiasSet Designer
George McGuinness RobsonLighting Tech
Ella CostacheLighting Assistant
Jivan WestLighting Assistant
and Igoris TaranLighting Assistant
Isaac TapikiProduction Assistant
Tags
Description
This image for the KidSuper Fall 2025 ad campaign, photographed by Elliot Hensford with creative direction by TJ Sawyer and art direction by Julia Dias, features five models posed across a lush green meadow with rolling hills in the background. The central figure stands prominently in a patterned belted trench coat and hat, flanked by four other models showcasing distinctive patterned outerwear, patchwork jackets, and layered streetwear. The natural lighting casts soft, even illumination over the outdoor scene, highlighting rich textures in the clothing and the grassy, flower-dotted terrain.
Style
Horizontal, Commercial, Earthy, Raw
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Olive (30%)
Jet Black (20%)
Background
Meadow
Context
Advertising Campaign