Juun.J x Puma 'Speedcat' 2025 Ad Campaign 2025

Description

This black and white advertising campaign image for the Juun.J x Puma Speedcat 2025 project focuses on footwear. A person wearing dark leather trousers and black sneakers steps onto a dark, textured rocky surface. The shot features high-contrast lighting with a moody, grainy aesthetic. The Puma logo and Juun.J brand text appear prominently at the bottom of the frame. The photograph was captured by Per Appelgren with creative direction by Jung Wook Jun.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Stone Texture

Context

Advertising Campaign