Juun.J x Puma 'Speedcat' 2025 Ad Campaign 2025

Description

This monochrome fashion campaign image for the Juun.J x Puma Speedcat 2025 project features two individuals in a stylized studio set. In the foreground on the right, a person wearing a helmet and leather jacket sits atop a modern motorcycle. In the background standing on an elevated rocky terrain, a woman with long blonde hair and sunglasses poses in a black leather outfit consisting of a cropped jacket, trousers, and exposed waist detailing. The dramatic lighting and grain evoke a cinematic, high-contrast aesthetic captured by photographer Per Appelgren under creative direction by Jung Wook Jun.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign