BrandJuun.J x Puma
Project'Speedcat' 2025 Ad Campaign

Juun.J x Puma 'Speedcat' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This monochrome editorial image for the Juun.J x Puma Speedcat 2025 ad campaign features two models posing back-to-back in dark leather apparel. A motorcycle is parked behind them on dark, rocky terrain under an overcast sky. The high-contrast lighting emphasizes the textures of their clothing and the sleek silhouette of the bike. Photographed by Per Appelgren with creative direction by Jung Wook Jun.
Style
Editorial, Vertical, Monochrome, Gritty, Grainy
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (100%)
Background
Sandy Beach
Context
Advertising Campaign
