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  • ·Juun.J x Puma Speedcat 2025 Motorcycle Campaign Editorial
Project'Speedcat' 2025 Ad Campaign
Two models posing on a black motorcycle in a grainy monochrome fashion campaign image with visible brand logos at the bottom.

'Speedcat' 2025 Ad Campaign 2025

Associated creatives

Jung Wook Jun
Jung Wook JunJuun.J Creative Director
Per Appelgren
Per AppelgrenPhotographer

Tags

two models on motorcycletwo modelsmodels on motorcyclemotorcyclejuun j puma speedcat campaignpuma speedcat campaignjuun j puma

Description

This monochrome fashion editorial image for the Juun.J x Puma Speedcat 2025 campaign features two models posing together on a dark motorcycle. The male model wears dark outerwear and sunglasses while seated behind the female model who has long, light-toned hair. Captured by photographer Per Appelgren, the photograph employs a heavy grain and stark lighting style to emphasize texture and form. The lower section of the frame displays the brand logos for Puma and juun.j against a dark, moody background.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Analogue / film

Industries

Designer Fashion

Color

Jet Black (70%)
Charcoal (30%)

Background

Solid Colour

Context

Advertising Campaign