Juun.J, Puma 'Speedcat' 2025 Ad Campaign 2025

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This monochrome fashion advertising campaign image for the Juun.J x Puma Speedcat 2025 collaboration was photographed by Per Appelgren with creative direction by Jung Wook Jun. A model with long, flowing light hair and dark sunglasses is captured in a dynamic pose seated astride a dark motorcycle. The model wears heavy black leather apparel, including detailed riding gloves and footwear, rendered with a high-contrast grain and grainy post-production finish. The stark monochromatic palette emphasizes textures of leather and metal, with the brand logos for Puma and Juun.J visible at the lower edge of the frame.