Juun.J x Puma 'Speedcat' 2025 Ad Campaign 2025

Description

This monochrome fashion advertising campaign image for the Juun.J x Puma Speedcat 2025 collaboration was photographed by Per Appelgren with creative direction by Jung Wook Jun. A model with long, flowing light hair and dark sunglasses is captured in a dynamic pose seated astride a dark motorcycle. The model wears heavy black leather apparel, including detailed riding gloves and footwear, rendered with a high-contrast grain and grainy post-production finish. The stark monochromatic palette emphasizes textures of leather and metal, with the brand logos for Puma and Juun.J visible at the lower edge of the frame.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film

Industries

Designer Fashion

Color

Context

Advertising Campaign