HUGO Fall 2023 Ad Campaign 2023

About

This portrait from the HUGO Fall 2023 ad campaign, photographed by Stuart Winecoff with artistic direction by Trey Laird and Team Laird, features a group of models posing against a dramatic red draped background. The central figure wears a black graphic sleeveless top, dark trousers, a chunky red scarf, and red-dyed hair, complemented by sunglasses and black gloves. Flanking figures wear tailored black attire, including a black blazer and matching trousers. The composition employs bold lighting and a saturated colour palette, capturing the distinctive aesthetic of the campaign.