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  • ·HUGO Fall 2023 Ad Campaign Portrait by Stuart Winecoff
BrandHUGO
ProjectFall 2023 Ad Campaign
Group of models posing against a striking red draped backdrop for the HUGO Fall 2023 ad campaign by Stuart Winecoff.

HUGO Fall 2023 Ad Campaign 2023

Associated creatives

Trey Laird
Trey LairdArtistic Direction
Team Laird 
Team Laird Agency
Stuart Winecoff
Stuart WinecoffPhotographer
Bella Poarch
Bella PoarchTalent
 Chase Hudson
 Chase HudsonTalent
Chiara Hovland
Chiara HovlandTalent
Ashley Moore
Ashley MooreTalent
Lola Clark
Lola ClarkTalent
and William Ernult 
and William Ernult Talent
 ‘Body Wan Shake’
 ‘Body Wan Shake’
performed by Freq Motif x Magugu
performed by Freq Motif x Magugu

Tags

man with red hairman with red hair wearing sunglassesman wearing black sleeveless topman wearing red scarfred hairred scarfblack sleeveless topsunglasses

Description

This portrait from the HUGO Fall 2023 ad campaign, photographed by Stuart Winecoff with artistic direction by Trey Laird and Team Laird, features a group of models posing against a dramatic red draped background. The central figure wears a black graphic sleeveless top, dark trousers, a chunky red scarf, and red-dyed hair, complemented by sunglasses and black gloves. Flanking figures wear tailored black attire, including a black blazer and matching trousers. The composition employs bold lighting and a saturated colour palette, capturing the distinctive aesthetic of the campaign.

Style

Editorial, Vertical, Saturated, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (60%)
Crimson (40%)

Background

Textured Backdrop

Context

Advertising Campaign