HUGO Fall 2023 Ad Campaign 2023

Description

This striking campaign image features a group ensemble of six diverse models posed dynamically against a backdrop of deep red, draped fabric. Photographed by Stuart Winecoff with artistic direction by Trey Laird for the HUGO Fall 2023 collection, the cast displays contemporary street and fashion-forward styling. The subjects wear dark tones, leather outerwear, tailored blazers, and branded athletic wear, creating a sharp visual contrast with the textured scarlet background. The lighting is focused and dramatic, highlighting sharp silhouettes, expressions, and diverse wardrobe textures.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign