HUGO Fall 2023 Ad Campaign 2023

About

This striking campaign image features a group ensemble of six diverse models posed dynamically against a backdrop of deep red, draped fabric. Photographed by Stuart Winecoff with artistic direction by Trey Laird for the HUGO Fall 2023 collection, the cast displays contemporary street and fashion-forward styling. The subjects wear dark tones, leather outerwear, tailored blazers, and branded athletic wear, creating a sharp visual contrast with the textured scarlet background. The lighting is focused and dramatic, highlighting sharp silhouettes, expressions, and diverse wardrobe textures.