HUGO Fall 2023 Ad Campaign 2023

Description

Musician and model Chase Hudson reclines across a reflective, crinkled red backdrop in this advertising portrait photographed by Stuart Winecoff for the HUGO Fall 2023 Ad Campaign. Created under the artistic direction of Trey Laird and Team Laird, the image highlights black HUGO boxer briefs with a scarlet logo waistband paired with an unbuttoned red-and-black denim jacket. Hudson's extensive tattoo work is fully visible across his torso, arms, and thighs, accented by bleach-blonde hair and direct lighting that emphasizes the intense contrast between deep black apparel and the vivid crimson backdrop.

Style

Horizontal, Commercial, Sensual, Saturated

Techniques

Hard Light

Industries

Designer Fashion

Color

Background

White Seamless, Textured Backdrop

Context

Advertising Campaign