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  • ·Bella Poarch for HUGO Fall 2023 Ad Campaign
BrandHUGO
ProjectFall 2023 Ad Campaign
Bella Poarch wearing a black leather jacket and holding an embellished bag in a white plastic draped studio setting.

HUGO Fall 2023 Ad Campaign 2023

Associated creatives

Trey Laird
Trey LairdArtistic Direction
Team Laird 
Team Laird Agency
Stuart Winecoff
Stuart WinecoffPhotographer
Bella Poarch
Bella PoarchTalent
 Chase Hudson
 Chase HudsonTalent
Chiara Hovland
Chiara HovlandTalent
Ashley Moore
Ashley MooreTalent
Lola Clark
Lola ClarkTalent
and William Ernult 
and William Ernult Talent
 ‘Body Wan Shake’
 ‘Body Wan Shake’
performed by Freq Motif x Magugu
performed by Freq Motif x Magugu

Tags

bella poarchblack leather jacketleather jacketbiker jacketstudded handbagembellished shoulder bagsilver studded bag

Description

Talent Bella Poarch poses for the HUGO Fall 2023 advertising campaign photographed by Stuart Winecoff with artistic direction by Trey Laird. She is dressed in an oversized black leather biker jacket over a black top and trousers, paired with a silver-studded structured shoulder bag. The portrait is framed with a wide-angle fisheye perspective inside a luminous white plastic-draped studio set.

Style

Horizontal, Commercial, Graphic

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (80%)
Silver (20%)

Background

Set-dressed, Residential Building

Context

Advertising Campaign