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Brandunknown
ProjectBrand Identity
A glowing rectangular billboard in an underground station displaying pink abstract graphics and the text What goes round Gets around.

unknown Brand Identity 2020

Associated creatives

How&How
How&HowGraphic Design

Tags

advertising billboardbillboardtypographic designgraphic designbrand identitybillboard typographytext display

Description

This image features a wide, horizontally oriented advertising billboard installed in a subterranean transport hub, likely an underground or metro station. The billboard glows brightly against the surrounding dim concrete architecture, featuring a clean split layout. The left side showcases a delicate, textured geometric pattern in shades of soft pink and purple with a fine grain finish. The right side displays clear typographic messaging in a modern sans-serif typeface, reading What goes round. Gets around. along with smaller explanatory copy and brand credits. The surrounding station environment includes dark metallic escalators and rows of recessed ceiling lights illuminating the space.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Public Awareness

Color

Blush (50%)
Pure White (50%)

Background

Transport Hub

Context

Out of Home (OOH)