ProjectBrand Identity

Brand Identity 2021
Associated creatives
Tags
Description
An outdoor advertising billboard displays the brand identity for Hommey across multiple vibrant, color-blocked panels mounted on a dark frame along a city street. The panels feature bold typography, product imagery including stacked decorative pillows, and playful illustrated characters with simple eyes. The color palette spans deep burgundy, blue, bright red, yellow, and dark brown against an urban background with a concrete curb and road in the foreground. A blue construction crane and building architecture are visible behind the billboard structure.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Industries
Big Box Retail
Color
Golden Yellow (30%)
Scarlet (30%)
Royal Blue (20%)
Background
Street
Context
Out of Home (OOH)