H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025

Description

This detailed monochrome image presents a close-up view of a smooth, heart-shaped stone gua sha facial tool resting centrally in the open palm of a hand. The composition emphasizes the tactile texture of the polished stone alongside the natural lines and skin texture of the palm. Created for the H&M Wellness Spring 2025 campaign, the photograph utilizes a clean, minimal aesthetic with high-contrast lighting that accentuates surface details. Captured by photographer Deo Suveera with styling by Maria Barsoum and art direction by Dorin Azougy, the shot highlights the product with intimate clarity.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Macro, Low-key / chiaroscuro

Industries

Skincare

Color

Context

Advertising Campaign